Separate three different requirements
Submission rules
File, account, marketplace and category requirements shown in Seller Central.
Product truth
Visuals and claims that accurately represent the item being sold.
Buying clarity
A sequence that helps a shopper understand value, use and differentiation.
Technical quality
Readable text, controlled pacing, clean sound and a usable export master.
This page is a production checklist, not a replacement for marketplace policy. Amazon requirements can change and may differ by account, category and country.
Before production
- Confirm the exact ASIN, product version and target marketplace.
- Check the current upload and content requirements inside Seller Central.
- Lock product dimensions, materials, included components and packaging.
- Approve the three selling points the video may state.
- Remove unsupported superlatives, comparisons and performance claims.
- Decide whether the video will rely on captions, voice or both.
Build the video around the buying decision
A useful listing video does not need to repeat every bullet from the page. It should resolve the questions that are hardest to communicate with static images.
A practical sequence
- Identify: establish the product immediately.
- Clarify: show the main use case or problem.
- Prove: demonstrate the most important verified feature.
- Differentiate: explain one or two relevant advantages.
- Close: leave a clear product view and brand cue.
Keep the product, not the production style, as the visual priority.
Claim and visual-truth checks
- Every material, dimension and feature should match the actual product.
- Do not add certifications, awards or performance data without evidence.
- Do not show accessories or included items that the buyer will not receive.
- Do not alter logo placement, controls, ports or functional geometry.
- Use careful language for safety, health, environmental and comparative claims.
- Make the primary message readable without relying on audio.
With AI-generated scenes, product identity review is a production requirement, not an optional polish step.
Technical delivery checklist
- Export a clean master in the aspect ratio and specifications currently required by the seller account.
- Check text size and safe placement on both desktop and mobile views.
- Review compression, banding, flicker and AI artifacts at full size.
- Confirm captions, voice and music rights for commercial use.
- Keep a version without platform-specific overlays for future adaptations.
- Watch the complete export after upload; do not rely only on the local file.
Common production risks
| Risk | Why it matters | Control |
|---|---|---|
| Product shape changes between shots | Weakens trust and misrepresents the item | Approve keyframes and compare against source images |
| Claims exceed the listing evidence | Creates policy and customer-expectation risk | Use a confirmed claim sheet |
| Text is too small or too fast | Mobile shoppers cannot use the information | Test at actual mobile size |
| Scene style hides the product | The film becomes decorative rather than useful | Prioritize product visibility and buying questions |
| Old policy assumptions | Submission rules can change | Recheck Seller Central before upload |
Amazon video questions
Does following this checklist guarantee approval?
No. Approval is controlled by Amazon and requirements can vary. Verify the current rules in the relevant seller account and marketplace.
Should the video include every selling point?
No. Use the points that are visually provable and most important to the buying decision.
Can an AI-generated video be used?
The production method does not remove the seller's responsibility for product accuracy, claim evidence, rights and current platform requirements.