PRICING GUIDE / UPDATED AUGUST 2026

What does an Amazon product video cost?

A transparent scope comparison for brands choosing between a first product test, a listing-focused story and a larger multi-scene film.

Nonstick cookware product video frame
REAL PORTFOLIO FRAMENo performance claim attached
Direct answer

Published starting prices are US$99, US$179 and US$299 for standard projects. Custom or TVC work starts at US$499. Complexity, not duration alone, determines the final quote.

Published packages and included scope

These prices apply to standard-complexity projects with usable product images, accurate product information and a defined target platform.

PackageStarting priceTypical scopeDelivery target
EssentialUS$99
50% deposit: US$49.50
Up to 30 seconds, 4 core shots, basic edit, subtitles and music2 business days
Listing GrowthUS$179
50% deposit: US$89.50
Up to 45 seconds, 6-8 core shots, selling-point script, scene, lighting, music and voice3-5 business days
Brand StoryUS$299
50% deposit: US$149.50
Up to 60 seconds, 8-12 core shots, multi-scene narrative and director-level storyboard5-7 business days
Custom / TVCFrom US$49960-90 seconds, project-based scope, advanced sound and post-productionQuoted by project

Starting prices are not a promise that every product fits the listed package. Asset review comes before the final scope.

What changes the price?

IDENTITY RISK

Product reconstruction

Unusual geometry, transparent or reflective materials and small branded details require more control.

ACTION COMPLEXITY

Hands and mechanisms

Assembly, installation, unboxing and functional demonstrations increase generation and correction work.

SHOT SYSTEM

Consistency across scenes

Maintaining the same product, environment and visual logic across many shots requires manual refinement.

DELIVERABLES

More formats and versions

Additional ratios, languages, voice tracks or channel-specific edits expand the production scope.

Which package is the practical starting point?

Choose Essential when

  • You want to test one straightforward product.
  • The visual goal is a clear display, not a complex story.
  • Your product images are already clean and consistent.

Choose Listing Growth when

  • The video must explain several buying reasons.
  • You need script support, voice or a stronger scene route.
  • The asset is intended for a competitive Amazon or Shopify page.

Choose Brand Story or custom work when

  • The product needs multiple environments or a narrative arc.
  • Brand tone matters as much as functional clarity.
  • The project includes complex actions, people or several deliverable versions.

What to prepare before requesting a quote

  1. Product URL and target marketplace.
  2. Clear images from multiple angles.
  3. Three accurate selling points.
  4. Required video placement and aspect ratio.
  5. Deadline and any reference video.
  6. Known risks, such as transparent material or moving mechanisms.

The quote should state scope, review points, included revisions, payment stage and delivery format before production begins.

Pricing questions

Can I pay 50% first?

Yes. Each standard package has a 50% deposit option. The remaining balance is handled after the agreed sample-review stage.

Is a longer video always more expensive?

No. Duration matters, but product identity risk, action complexity, number of controlled shots and revision scope can matter more.

Does the price guarantee Amazon approval or sales?

No. Production scope does not guarantee approval, ranking, CTR, CVR, ROAS or sales. Marketplace requirements should be checked in the seller account before submission.